At Adport, it’s important to us that you get to know our team. That’s why we’ve decided to publish a series of interviews with those who make everything possible!
Today we interviewed Jaime Bracons, our Head of Advertisers. Don’t forget to check out the first of the series: our chat with our Head of Publishers, Christian Cadavieco. To read it, click here.
Just like Christian, Jaime has been in Adport almost since the beginning. His talent was spotted shortly after he arrived in Kimia, our mother company, and he was almost straight away offered a position in the Adport team, in what he called a “natural transition”.
“I took care of pop ad formats, and they needed someone to take the lead on push notifications, which was originally what Adport was all about, so it was natural for me to make that switch. Slowly, we started adding more and more ad formats, which made my job more and more exciting”, he remembers.
Adport went from having one ad format available to advertisers to having four [push notifications, pops, interstitials and rich media] in less than two years. How was that possible?
It was out of what was needed in the market. We would take a look at what our competitors were doing and we tried to offer what we saw was missing in their projects, or we tried to do it better.
We have people on our team that have been working in this area for a long time, so they know what is missing in the market and what it needs, so we’re constantly trying to improve. Sometimes our advertisers even suggest things we hadn’t thought of. We always listen and try to incorporate what they tell us. After all, the platform is for them.
What drives you as Head of Advertisers in Adport?
To me it’s important to take the time to understand their needs, see things from their perspective and try to give them what they want. Also, I really like how our platform is constantly transforming – for the better! We keep growing, keep adding ad formats and functionalities. We don’t stop, we don’t settle, I really like that.
Also, I have to mention our team. We’re a dynamic, young team with fresh ideas. We’re very open, no one gets shut down by their suggestions. Everyone feels like they can bring something to the table, so that really pushes you to give your best and come up with something new.
How is Adport different from other ad networks?
I would point out our multi formats, all available within the same platform. We also offer segmentation options, anti-fraud filters, quality traffic and a close relationship between clients and account managers, which really stands out.
And, like I said before, we’re constantly improving, incorporating new functionalities. I don’t think it’s so common for ad networks to be continuously transforming and growing at such a fast pace.
There are some consolidated companies out there that have had the same platform for years. Adport, on the other hand, is frequently announcing new launches. Even the smallest ones, like updates to our platform, that might seem minimal, but make it even more intuitive and appealing, we’re always working on something.
So why should advertisers pick Adport?
Not every ad network will offer as many ad formats, or as many possibilities in general. But, mainly, not every ad network is as available as we are, with account managers that are on their toes and in direct contact with our clients.
It doesn’t matter the size: I’ll dedicate the same amount of time to an advertiser that spends a thousand dollars a week, as I will to an advertiser that spends 10. You know why? Because if their money converts into more, gets correctly optimized, they’ll both earn more and want to spend more. We all win.
What are your goals for advertisers in Adport?
Currently push notifications and pops are still the most popular ad formats, but we want rich media and interstitial ads to be just as popular. But, ultimately, I want Adport to have more advertisers and even more ad formats. Actually, my goal is to have so many advertisers that we’ll need a bigger team!