Soft marketing, or soft sells, is an advertising technique that features subtle and personalized ad formats, that are non-aggressive and don’t disrupt the user’s experience. Instead, these ads blend with the content in the site.
This technique is used to avoid having an ad being dismissed right away by users, and to guarantee quality engagement and conversion, since soft marketing is more personal, people-friendly and emotion-based.
At Adport, you can achieve a soft sell strategy with the following ad formats:
Push notifications
This might be the most “aggressive” of our soft ad formats since it asks for user’s prior consent and must be interacted with in order to go away, whether by agreeing to receive browser notifications or not.
They are ideal for news websites, shops and stores that want to notify users of offers, discounts and other info.
In-page push notifications
This format works just as push notifications, but doesn’t require user prior consent and sends notifications organically while the user is browsing. At Adport, you can customize your in-page push notification to tailor it to your audience, making it even more people-friendly and engaging.
The niches that work best with this ad format are sports betting or gambling in general, dating and adult content, downloads and surveys.
Rich media
Only available for mobile at Adport, this format is ideal if you mainly want to target a younger audience due to its dynamism. We offer you for different displays to tailor your add to your users and obtain the highest possible engagement.
Some of the niches that respond well to rich media are travelling, beauty & fashion, health & fitness, and sports.
Check out all of our advertising formats here!